Just a few years ago, Google didn't understand

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Video content has grown exponentially in importance over the past decade and is now firmly anchored in most marketing strategies. But how can video content – ​​and specifically multilingual video content – ​​be integrated into SEO strategies? Ian:Video content has obviously become very important for reaching customers. But how can video content be used for SEO purposes? Tim:This area is developing extremely quickly. Not long ago, videos were actually irrelevant to SEO because SEO was all about written content.  the spoken text of videos, so video content, apart from written titles and other metadata, didn't score any points in search engine optimization.

That has changed because today Google and YouTube automatically transcribe and index HK Phone Number video content. YouTube recently announced indexing of all video content, which in turn enables automatic subtitle creation . This is another step towards digitizing video content. With transcribed video content, Google can quickly and easily find content that is relevant to the search term you entered. Ian:Given the dominance of video, the answer to my next question seems obvious: Is multilingual video content good for SEO? Tim:Transcribed, translated and subtitled video content supports SEO and therefore discoverability in any language.



Single-language videos become multilingual videos, which has a positive effect on search engine optimization for the individual target markets. If you have translated video content, that could be another advantage, because often enough the competition will not have translated their content. When the user types in a search term, Google will likely show them different types of content. Search engine results pages sometimes show a long list of website hits and sometimes a horizontal list of images. You might also see some hits with video content in another section of a Google page. And if you appear there with your video content translated into French , for example, then you are much more likely to secure the attention of customers in France.