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Learn what ROAS is and how it's calculated . As you can already guess, the advantages are: very granular targeting, towards people who are looking for medical services for specific pathologies or are interested in information relevant to their state of health. leads and maximize your conversion rate. SEE ARTICLE more cost effective compared to other promotion channels because you can allocate a daily budget and thus you will have cost predictability.
Continuous monitoring and optimization of campaigns will increase your performance Belgium WhatsApp Number Data over time, because you will understand in detail how certain ads work, what is seasonality, how you can lower your CPA and so on. Social media for the medical field Use popular social media platforms such as Facebook and Instagram to engage with patients and caregivers to disseminate the information you already have available from your email marketing campaign.
Brief statistics: of social media users trust posts from healthcare professionals source here ; of social media users have searched for healthrelated information online, including mental health, disease management, immunization and so on source here ; of participants in a study said that groups on social media platforms help them a lot in making decisions about the management of their pathologies source here ; Moreover, on these platforms you can also promote: discounts on certain investigations, for certain periods of time; coopting new doctors into the team; interviews with various specialists; collaborations with specialists from other countries and so on;
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